With their tin cans holding loose leaf tea, Coffee Bean exposed the west coast to a new tea package. We can at least partially thank The Coffee Bean & Tea Leaf for making this type of tea packaging acceptable by the mass market. Create a great design by becoming novel enough to capture the interest of your exact buyer persona. Think of your tea packaging box as a blank canvas. While most brands take advantage of the wide space for graphic illustration, standing out in this highly competitive landscape requires a different approach. Tea box packaging is a low-cost option providing ample room for branding and messaging. The tea box design is the most common of all marketing types. If your branding strategy is to resemble tea crafted by an artisan, then this type of packaging can work for your brand. This type of packaging is common in tea shops but is finding its way onto shelves in larger grocery stores. Like coffee bags, you can now present tea in a stand-up pouch, which, like coffee beans, presents a small batch look and feel. Also, innovations in tea brewing create new opportunities to market and sell teas. While traditional tea packaging continues to have a powerful influence on the market, category expansion and competition create the demand for a brand to stand out. This is another important consideration in tea packaging design. While traditional tea enthusiasts may opt for a single source tea, modern consumers may opt for a tea blend that seems both fun and innovative. This means using the right type of tea packaging, the right colors, and on-point messaging to attract the ideal customer. This means product packaging needs to match the tea’s feeling and experience to prepare the consumer for what’s coming. Tea products serve multiple purposes by supporting a particular feeling and experience. Now, modern consumers care about growing conditions, drying methods, and flavor profiles. The first important consideration is how the tea lover of today has a further understanding of premium tea and why they should drink it.
In this article, we will look at tea packaging ideas and strategies used in today’s market and offer strategies for each packaging solution.
With such heavy competition and a diverse customer base, tea designs must speak to an audience that can associate the brand with their lifestyle. Is this the best idea? Maybe but it depends on your target market. This includes teas not as commonly used in eastern medicine, such as green tea and black tea. With teas being an important part of Ayurveda medicine, most tea packaging designs take an eastern approach to imagery and font styles. In fact, tea dates back to the 3rd century A.D and was used in hundreds of cultures across the globe. Creative tea packaging designs using the “throwback method” must look further than the industrial age or when cowboys roamed the plains. The use of tea goes centuries farther back than coffee, and because of this, there’s more to consider for tea than a coffee packaging design.
Therefore, tea packaging design is critically important to a brand’s performance.
With coffee generating 102.02 billion compared to tea, which generates 207.1 billion, you can clearly see why tea is such an important part of the CPG market. While coffee might be the bigger conversation in the United States, globally, tea generates more than double the revenues.
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